Samsung undisputed Indian handset market leader
New Delhi: After registering a 27 % progress in cell enterprise income for the monetary 12 months 2016-17 — touching a mammoth Rs 34,300 crore — Samsung has develop into the undisputed chief within the extremely aggressive and price-sensitive home smartphone market.
“Samsung continues to be India`s smartphone chief by a good distance. We’re rising throughout segments — premium, mid-segment and inexpensive,” Asim Warsi, International Vice President, Samsung India, mentioned in an announcement on Thursday.
“Our ears are firmly to the bottom and this helps us ship one of the best smartphone expertise to our shoppers and that’s serving to us achieve the belief of shoppers. We’ll maintain and consolidate our management within the smartphone ,” Warsi added.
With this sort of progress, Samsung has eclipsed the gross sales of key Chinese language manufacturers similar to Xiaomi, OPPO, Vivo, Lenovo and even the Cupertino-based large Apple.
“We proceed to be the market chief in India by a distance and thru our improvements and belief and love of our shoppers, we’ll maintain and consolidate our management within the smartphone over the subsequent few years,” Samsung mentioned.
The South Korean large had 60 % market share (by worth) within the premium section for the August-September-October interval, in accordance with German market analysis agency GfK. For the general smartphone market, Samsung had over 45 % market share (by worth) for the final three months.
“Each third smartphone bought in India is a Galaxy J sequence smartphone,” the corporate mentioned.
In keeping with a latest IDC report, with a market share of 23.5 % and having shipped 9.2 million smartphones within the third quarter this 12 months, Xiaomi turned the fastest-growing smartphone model with a progress price of almost 300 % (year-on-year) within the third quarter this 12 months.
In keeping with IDC, Xiaomi had 23.5 % market share in India, just like Samsung, the Lenovo-Motorola mix was at 9 %, Vivo at eight.5 % and OPPO at 7.9 %.
“German analysis agency GfK studies closing consumption which is crucial measure of market share. Shipments are necessary however they don`t inform the ultimate market share. The actual share is what I bought out to my prospects and right here, we’re fairly sturdy,” Warsi informed IANS throughout a latest interview.
“Our provide chain could be very environment friendly and lean until the retailers` finish. We don`t do massive imports, ship and create large inventories. We pulse the availability chain system based mostly on the altering demand and the seasons in India,” Warsi defined.
The South Korean large lately introduced that it could make investments Rs four,915 crore in increasing its Noida manufacturing plant.
“The Indian smartphone market could be very encouraging and can continue to grow in double digits. Look ahead to some industry-disrupting options quickly from us,” Warsi mentioned.